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I’ve been interested in watches for many years, and have for a very
long time dreamed of making my own watch. I wanted to create a
watch that would have a similar design aesthetic to my knives, with
not only unusual design cues but also finishes and materials that are
uncommon in the watch world.

My favorite watches are divers from the 1960’s and 1970’s. That era
produced many daring designs some of which in recent years have
been coming back as reissues.

My first release, the Model 1 is inspired by vintage divers mixed with
my knife design aesthetic. I’m very excited that this project finally
came to fruition, and I can offer you a watch to go with my knives!
Serge Watch Co.
In keeping with the theme of my previous endeavors, I’ve decided to
call the watch section of my company “Serge Watch Co.” The logo
remains the same. Each watch comes with the stainless steel bracelet
shown in photos, other straps may be an option later on, but not in
this first release. You can use any 22mm strap on this watch,
bracelet is attached with spring bars.

The bezels are attached to the watch with 4 screws and are purely
decorative. The 3mm Sapphire crystal is pressed into the watch body,
for maximum water resistance. I have begun making custom bezels in
a variety of materials which allows you to easily change the
appearance of your watch simply by changing out the bezel.
BLACK DIAL
Model 1
serge@sergeknives.com
IMG_1711.jpg IMG_1716a.jpg IMG_1631.JPG IMG_0873a.jpg
ORANGE DIAL
IMG_1704.JPG IMG_0972.JPG
BLUE DIAL
IMG_1723.JPG IMG_1764.JPG IMG_1758.JPG
GREY DIAL
IMG_1876.JPG IMG_1877.JPG IMG_1860.JPG IMG_1864.JPG IMG_1899.JPG
Each watch comes in a custom oak box that I made myself.
RED DIAL
IMG_1984.JPG IMG_2005.JPG IMG_1999a.JPG IMG_1992.JPG IMG_2212.JPG IMG_2215.JPG IMG_2248r.jpg